Empower U
NIL Athlete
Expectations
The Empower U NIL Athlete upholds the name, image and likeness of our brand. They are able to maintain a good image, embody our core values, commit to social posts on behalf of Empower U, interact with other NIL athletes, commit to Empower U for services upon injury, and promote overall wellness.
Applications are open from April to May of the current year. At this time, we are not accepting any new applications but we encourage you to apply when we we open applications next year.
1. Eligiblility:
- Active Athlete: Must be a currently enrolled student-athlete at a NCAA, NAIA, or similar collegiate or professional level.
- Compliance: Must be compliant with NIL rules and regulations as defined by the governing body of their sport (e.g., NCAA, NAIA).
- Minimum Age: Must be at least 18 years of age or have parental consent (for minors).
2. Social Media & Online Presence
- Social Media Platforms: Active on at least one social media platform (Instagram, TikTok, Facebook, etc.) with a strong and engaged following.
- Audience Engagement: Demonstrates a positive, engaged, and growing online following with authentic interaction.
- Content Creation: Comfortable with creating and sharing content (videos, posts, stories) that highlights products, services, or initiatives.
3. Alignment with Brand Values
- Shared Mission: Must demonstrate an understanding and alignment with Empower U’s vision to help children, athletes, and the community grow and thrive.
- Positive Representation: Willing to represent the brand in a positive, professional, and responsible manner, maintaining integrity and respect for all stakeholders.
Current NIL Athletes
Caitlin Ostbye
Senior Track & Field Athlete at Augustana University
24/25 NIL Athlete
“What sets me apart from others is that I am committed and determined in my sport, academics, and personal life. I am a hard worker and strive to help others become the best versions of themselves.”
Caitlin Ostbye
Senior Track & Field Athlete at Augustana University
24/25 NIL Athlete
“What sets me apart from others is that I am committed and determined in my sport, academics, and personal life. I am a hard worker and strive to help others become the best versions of themselves.”
Josi Swanson
Sophomore Soccer Athlete at Northwestern College
24/25 NIL Athlete
“I am empowered by the desire to steward my physical and mental health to the best of my ability and to encourage others to do the same. I believe that when we cultivate harmony between our mind and body, we have the most to gain and the most to give.”
Josi Swanson
Sophomore Soccer Athlete at Northwestern College
24/25 NIL Athlete
“I am empowered by the desire to steward my physical and mental health to the best of my ability and to encourage others to do the same. I believe that when we cultivate harmony between our mind and body, we have the most to gain and the most to give.”
Chase Mason
Junior Football Athlete at South Dakota State University
24/25 NIL Athlete
“I tore my right ACL twice, went through extensive rehab, and learned to be mentally okay with my situation. What empowers me are the joys and opportunities that come with being able to play college athletics.”
Chase Mason
Junior Football Athlete at South Dakota State University
24/25 NIL Athlete
“I tore my right ACL twice, went through extensive rehab, and learned to be mentally okay with my situation. What empowers me are the joys and opportunities that come with being able to play college athletics.”
Mariah Siem
Sophomore Soccer Athlete at The University of Sioux Falls
24/25 NIL Athlete
“What Empowers me most is the love for my sport. I want to be the best version of myself for my team while playing for something bigger. Off the field, I stay positive and work to keep my teammates heads-up when they’re struggling.”
Mariah Siem
Sophomore Soccer Athlete at The University of Sioux Falls
24/25 NIL Athlete
“What Empowers me most is the love for my sport. I want to be the best version of myself for my team while playing for something bigger. Off the field, I stay positive and work to keep my teammates heads-up when they’re struggling.”